Lexus of Wesley Chapel, a dealership in Florida, requested a campaign to showcase their charity efforts and a service mailer to display all their service coupons. These projects, listed below, have gold as a featured color, a favorite of the client due to its luxury feel, and feature talent, a model named Sheli, who has been featured in many of the dealership’s advertisements.
DRIVING FOR A DIFFERENCE CAMPAIGN
The Driving for a Difference campaign started as a year-end effort to raise money for a group of charities, encourage test drives, and increase new car sales. “Test Drive or Purchase to Join in the Donation” encouraged customers to join in the dealership’s charitable donations and allowed them to choose to donate to one of the charities the dealership supports. The images below show a simple Lexus model illustration, a homepage graphic, a landing page, and a retractable banner stand. Following the successful campaign, the landing page remains live, reminding customers of Lexus of Wesley Chapel's commitment to their community.
SERVICE MAILER
Lexus of Wesley Chapel utilizes direct mail monthly to reach current and potential customers. To keep in touch with this customer base, they send mailers primarily dedicated to the dealership’s monthly service offers, though they also keep customers informed of one sales offer. February’s mailer, seen below, has a gold and purple theme, loosely tying into Mardi Gras colors while maintaining a simple, evergreen look.
