Honda North

POP materials, EV charger, email campaign, billboard

Illustrator, Photoshop
Honda North requested four different projects, each noted below: various POP materials about their app, an EV charger cover graphic, an email campaign, and a billboard. Though each design is for different media outlets, all pieces adhere to Honda’s brand standards.
POP MATERIALS: TABLE TENT, SIGN, POSTER, AND BANNER
With the rollout of Honda North’s new app, the dealership asked for table tents to be placed on desks around the dealership, a sign to go outside in their service lanes, framed posters for their walls, and a retractable banner for the showroom. Utilizing an orange accent color in their tagline, “We Know Honda. We Know You,” these graphics “App-solutely” encourage readers to download the app with a clever pun. Listing app features, each design hits the high points, and the larger formatted designs have additional information about the app. 
The sign for the service lanes includes additional text: “Pull up and stop here” and “Thank you for visiting us today.” Using the orange accent color accompanied by arrows, this sign clearly instructs customers on where to go. As customers leave the service department, they see the back of the sign, kindly thanking them for visiting the dealership.
EV CHARGER
As technology continues to advance, car dealerships are continuing to adapt and provide the greatest value to their customers. EV models specifically have grown in popularity and demand, especially the Honda Accord Hybrid. 
When planning to install EV charges at their dealership, Honda North requested a futuristic, tech-driven design for the front cover of the chargers, taking advantage of a unique branding opportunity. The charger design, based on the Accord, has eye-catching lightning in the background, symbolizing the modern innovation of electric vehicles, while sustaining simplicity for a clean, crisp look. 
EMAIL CAMPAIGN
Email campaigns remain an effective tool for reaching both past and future customers. With bright colors and the eye-catching Carfax “Carfox,” this email is designed to bring customers into the dealership for one of the biggest events of the year at Honda North, the Summer Savings Event. The large font sizes, a trademark of Strong Automotive’s advertising, draw attention to the most vital and appealing sections of the offers, encouraging readers to stay interested and continue to read what Honda North has to offer.
BILLBOARD
This billboard, displayed close to the ground just outside Honda North’s lot, urges customers to act on the Honda’s redesigned models, the HR-V and the Civic. Even when a large inventory is not on the lot, Honda North encourages custom orders or inquiries, helping them keep in touch with customers throughout their buying processes. Bright colors again draw attention to these models, specifically the Civic at the forefront of the billboard.
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